RAW BRANDING

Digital PR

We specialise in unlocking the full potential of your online presence. With a team of seasoned experts and cutting-edge strategies, we elevate your website’s visibility and drive organic traffic to new heights.

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So, what is it?

Digital PR is a strategic approach to public relations that focuses on leveraging online channels and digital platforms to build brand awareness, credibility, and authority. It involves using various online tactics such as influencer outreach, content marketing, social media engagement, and online press releases to reach and engage with target audiences. Digital PR aims to secure online media coverage, backlinks from authoritative websites, and mentions on social media platforms to enhance brand visibility and reputation. By harnessing the power of digital channels, digital PR enables businesses to amplify their messaging, connect with key stakeholders, and generate positive brand sentiment in the digital landscape. Additionally, digital PR plays a crucial role in improving search engine visibility and driving website traffic through earned media placements and inbound links. Overall, digital PR is an integral component of a comprehensive digital marketing strategy, offering opportunities to expand brand reach, foster relationships with online influencers, and establish thought leadership in the digital realm.

How do we help?

As a digital marketing agency specialising in digital PR, we offer comprehensive solutions to help our clients effectively leverage online channels and digital platforms to enhance their brand presence and reputation. Through strategic planning, targeted outreach, and engaging content creation, we assist our clients in securing media coverage, backlinks from authoritative websites, and mentions on social media platforms. Our team collaborates closely with clients to develop compelling story angles, pitch ideas to relevant media outlets and influencers, and monitor online conversations to identify opportunities for brand engagement. Additionally, we provide guidance on optimising online press releases, managing online reputation, and maximising the impact of earned media placements. With our expertise in digital PR tactics and a results-driven approach, we empower our clients to build credibility, expand their online reach, and achieve their marketing objectives in the digital landscape.

The Process

Take a look at how we make this service work for you and your business!

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Step 1:

Research and Strategy Development: Conduct thorough research to understand the target audience, industry trends, and competitive landscape. Develop a strategic plan outlining goals, target media outlets, key messages, and tactics.

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Step 2:

Content Creation: Create compelling and newsworthy content, such as press releases, blog posts, infographics, or videos, that resonates with the target audience and aligns with the brand’s messaging and objectives.

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Step 3:

Media Outreach: Identify relevant journalists, bloggers, influencers, and online publications to pitch the content. Tailor pitches to each outlet and establish relationships with key contacts to increase the likelihood of coverage.

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Step 6:

Analysis and Optimisation: Analyse campaign performance data to identify strengths, weaknesses and opportunities for improvement. Use insights to refine strategies, adjust tactics, and optimise future digital PR campaigns for maximum impact and ROI.

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Step 5:

Monitoring and Measurement: Monitor media coverage, social media mentions, and online conversations related to the brand or industry. Track key performance indicators (KPIs) such as media impressions, website traffic, and backlinks to evaluate the success of digital PR efforts.

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Step 4:

Engagement and Relationship Building: Engage with journalists, bloggers, and influencers on social media platforms and through email to build rapport and credibility. Provide value by offering expert insights, data, or exclusive opportunities for collaboration.

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