RAW BRANDING
We specialise in unlocking the full potential of your online presence. With a team of seasoned experts and cutting-edge strategies, we elevate your website’s visibility and drive organic traffic to new heights.
So, what is it?
PPC, or Pay-Per-Click advertising, is a digital marketing model where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to a website rather than earning them organically through SEO. PPC campaigns typically involve bidding on keywords relevant to the target audience and creating compelling ad copy to attract clicks. These ads are displayed on search engine results pages (such as Google Ads) or on other platforms like social media networks. PPC offers advertisers precise targeting options, allowing them to reach specific demographics, locations, and interests. It provides instant visibility and can generate immediate traffic to a website, making it an effective strategy for businesses looking to increase their online presence, drive conversions, and achieve specific marketing goals.
How do we help?
As a digital marketing agency specialising in PPC advertising, we offer comprehensive solutions to help our clients maximise their online visibility, drive targeted traffic, and achieve their business objectives. Through meticulous keyword research, strategic bid management, and compelling ad copy creation, we ensure that our clients’ PPC campaigns reach the right audience at the right time. Our expertise in campaign optimisation, A/B testing, and performance tracking allows us to continuously refine and improve campaign effectiveness, maximising return on investment (ROI) and driving conversions. Additionally, our focus on data analysis and reporting enables us to provide actionable insights and recommendations to further enhance campaign performance and meet our clients’ goals. With our tailored PPC strategies and dedicated support, we help clients generate qualified leads, increase sales, and ultimately achieve success in the competitive digital landscape.
Take a look at how we make this service work for you and your business!
Step 1:
Keyword Research: Identify relevant keywords and phrases that potential customers use to search for products or services.
Step 2:
Campaign Planning: Define campaign objectives, target audience, budget, and bidding strategy.
Step 3:
Ad Creation: Develop compelling ad copy and creatives that resonate with the target audience and encourage clicks.
Step 6:
Reporting and Analysis: Generate regular reports to track key metrics such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS). Use data insights to inform future campaign strategies and optimisations.
Step 5:
Monitoring and Optimisation: Continuously monitor campaign performance, analyse data, and make adjustments to keywords, bids, ad copy, and targeting to improve ROI and achieve campaign objectives.
Step 4:
Campaign Setup: Create ad campaigns and ad groups, set targeting options, and configure bidding settings.
Step 4:
Campaign Setup: Create ad campaigns and ad groups, set targeting options, and configure bidding settings.
Step 5:
Monitoring and Optimisation: Continuously monitor campaign performance, analyse data, and make adjustments to keywords, bids, ad copy, and targeting to improve ROI and achieve campaign objectives.
Step 6:
Reporting and Analysis: Generate regular reports to track key metrics such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS). Use data insights to inform future campaign strategies and optimisations.
Pricing
Take a look at our highly competitive pricelist below:
Basic PPC
- Strategy & Budget Planning
- Keyword Research
- Goal Settings & Conversion Tracking
- Ongoing Keyword Optimisation
- Budget Management
- Bid Adjustments
- Negative Keyword Tracking
- Youtube Ads
- Local Geotargeting
- Dedicated Account Manager
- Monthly Report
- Analytics Setup
- Tag Manager Setup
- Competitor Research
- A/B Campaign Testing
- Lead Generation Campaigns
- Google Shopping Campaigns (£400 setup)*
- Nationwide Geotargeting
- Monthly Calls
- No Campaign Build Costs
- Google Shopping Campaigns (£200 Setup)*
- Landing Page Optimisation
- Custom Reporting
- Weekly Calls
- Monthly Meetings
Business PPC
- Strategy & Budget Planning
- Keyword Research
- Goal Settings & Conversion Tracking
- Ongoing Keyword Optimisation
- Budget Management
- Bid Adjustments
- Negative Keyword Tracking
- Youtube Ads
- Local Geotargeting
- Dedicated Account Manager
- Monthly Report
- Analytics Setup
- Tag Manager Setup
- Competitor Research
- A/B Campaign Testing
- Lead Generation Campaigns
- Google Shopping Campaigns (£400 setup)*
- Nationwide Geotargeting
- Monthly Calls
- No Campaign Build Costs
- Landing Page Optimisation
- Custom Reporting
- Weekly Calls
- Monthly Meetings
Corporate PPC
- Strategy & Budget Planning
- Keyword Research
- Goal Settings & Conversion Tracking
- Ongoing Keyword Optimisation
- Budget Management
- Bid Adjustments
- Negative Keyword Tracking
- Youtube Ads
- Local Geotargeting
- Dedicated Account Manager
- Monthly Report
- Analytics Setup
- Tag Manager Setup
- Competitor Research
- A/B Campaign Testing
- Lead Generation Campaigns
- Nationwide Geotargeting
- No Campaign Build Costs
- Google Shopping Campaigns (£200 Setup)*
- Landing Page Optimisation
- Custom Reporting
- Weekly Calls
- Monthly Meetings
* There is an initial campaign build cost of £400 for Basic and Business packages
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